Information for advertisers » Vehicle advertising |
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3stepAdvertising focuses on creating and maintaining an online marketplace for advertising space.
In our database you'll find a variety of indoor advertising products and locations offered by best advertising companies in USA.
All potential advertisers will be able to search listings that will not only be within their price range, but they will also be able to select from a category that is best suited to their specific target audience - thus meaning any money spent is being used to it best potential.
Vehicle advertising reaches consumers not exposed or lightly exposed to newspaper or television. For instance it was found that people with long commutes are more difficult to reach with newspaper advertising; however 96% of Americans travel in a vehicle each week either as a driver or as a passenger. So by nature, commuters are an exceptional advertising target in terms of both income and consumption habits. Thirty-five percent of heavy commuters come from households earning $75,000+, compared to only 23 percent for the U.S. average income profile. This group is likely to be aged between 25 and 54.
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| Types of vehicles: |
- Cars, vans
- Buses
- Trucks & trailers
- RV's
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| Benefits: |
- Creates rapid consumer top-of-mind awareness.
- Reaches consumers not exposed or only lightly exposed to newspaper and local television
- Maximizes brand awareness and is ideal for new product/service introductions.
- 90% of travelers notice graphics on wrapped vehicles
- Provides the opportunity for direct customer contact through coupon distribution, sampling and other promotional tactics
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| Production Requirements: |
- Mechanical must be proportional MAC Programs to build mechanical: QuarkXpress 4.0, Illustrator or Photoshop
- Process: 4-Color Digital CMYK
- For a rich black use: C-63%, M-52%, Y-51%, K-100%
- Include both screen & printer fonts (true type fonts (.ttf) are not supported. If using these fonts, convert text to outlines (Illustrator) or rasterize text (Photoshop).
- Photoshop imports: CMYK Tiffs or EPS Resolution: 300-400dpi at 100% of the mechanical size for best results
- Scans should be no less than 300 dpi.
- Include a color printout for matching and a PDF file of the artwork
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